The platform is rolling out a new feature that enables them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale release. This development comes amid a rise in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing channels on a popular video site only show content made by AI. A considerable share of this output is considered “AI slop”, a phrase for inferior, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, according to their own likes,” said a platform representative.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its app labeled as AI-generated. In total, over 100 m pieces of content are submitted to the app every day, making AI content a limited portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they see by opening the content preference setting in the application and choosing the AI content topic. Further subjects that currently be adjusted under the filter cover news, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to identify lifelike AI-made content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable artificial content that is without a tag can be taken down under its user guidelines.
In addition, the service will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from trying to evade the labeling process.
Educational Initiatives
The company is furthermore introducing a $2m AI literacy fund for professionals and institutions to create learning resources about responsible artificial intelligence. This project will assist educational bodies focused on educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following controversy over intentions to lay off a large number of content moderators in the UK. The company is planning to eliminate hundreds of positions in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official explained that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by humans. The platform reported a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
